NFL Digital Games Exp.

One of the main projects I helped lead was to reimagine the digital game experience on the NFL mobile app and website. DGX, as we called it, refered to the experience that existed for a game (matchup). In otherwords, when you select or navigate to a game matchup DGX is the details you experience “inside” that game; game highlights, stats, game details, how-to-watch, etc..

How might we

Immerse fans in a live game as if they are there watching it, when they can’t watch due to broadcast authentication restrictions?

Motion experiments

Full case study coming soon