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https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748551952963-NLEFF3XWPZ83AIW42N1C/CTV-2017-design-img1%402x.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748551950305-HHTLVGPCQZKM0WBRYD8Q/CTV-2017-design-img2%402x.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748551963842-QHIKDUIYTAX6KDPBF1F8/CTV-2017-design-img3%402x.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748551962637-Q1UV3W0TIW9LCFSC3YPH/CTV-2017-design-img4%402x.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748551969698-4CGF9261X9CDYABUYMYX/CTV-2017-design-img5%402x.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748551971066-ILRAGS5WRL9F9PYJ7M4Y/CTV-2017-design-img6%402x.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/19e6c21e-959f-4b23-a58d-bd5bd4d03f39/CTV+2016+wireframes+2.png NFL CTV case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748552232073-STTFWJX95K2VZDSO3EH4/CTV+2016+wireframes+3.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748552231981-8VC5IP6I5OFRMXB70E1O/CTV+2016+wireframes+4.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748552233329-JV4ONL7N18XAFREMZ0TK/CTV+2016+wireframes+5.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748552233650-GTBYODD0ZJ4PNU3FSUDV/CTV+2016+wireframes+6.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748552352125-IA5EA7GD1T4M5748RZ1H/CTV+2016+wireframes+10.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748552352218-DHEIGA22TIARC9N4IK8W/CTV+2016+wireframes+11.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748552353338-ZLQAXW4MPPQWOYPGCY8T/CTV+2016+wireframes+12.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748552353904-ZOYCYQL5R5UQ5HPBKL4G/CTV+2016+wireframes+13.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/069413a7-0280-46e2-a63a-c9b9e415b73e/CTV+2016+wireframes+8.png NFL CTV case study - Live content authentication “Live” content requires authentication using an MVPD (cable provider) to watch, so it was important to map that flow https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748561954462-P6CVCZCFCJBQZYZ7IL6K/Screen+Shot+2017-05-24+at+12.26.06+PM.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748561953845-XNDR8B7MQH3FO5L2T23P/Screen+Shot+2017-05-24+at+12.26.55+PM.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748561958479-DKVBFU07Q2BM5KPCQCH1/Screen+Shot+2017-05-24+at+12.27.39+PM.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748561959069-E8YC35ZU9SJQNAA2GJHG/Screen+Shot+2017-05-24+at+12.27.53+PM.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748561961564-4OP459Y7OM1XPDJ3Z04P/Screen+Shot+2017-05-24+at+12.28.38+PM.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748561964747-N9IZWCVZ6RWA31ZL9WQX/Screen+Shot+2017-05-24+at+12.28.51+PM.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748622316489-J8I0LM27L41GD631ZTAK/Live-Content.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748622315296-SQ58TPOYETRYPVA1B449/Team-Channels2.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748622306079-RDAXFMPWO8PL3MR29AKT/Games.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748622302330-FJ7MD8SOYANAAQ5WZH8E/Devices.png NFL CTV case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/52d41688-fe20-4713-9f4d-ce71e36d4d32/CTV+2016+grid%402x.png NFL CTV case study - Make it stand out Screens from the 2017 App redesign https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/d5d3802a-b47a-48d1-98c4-ed272bd50d32/CTV-2020-header-img.png NFL CTV case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/772fb3c1-ec6c-4c71-a23e-e74fcccc3f76/CTV-App-architecture1%402x.png NFL CTV case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.seancrebbs.com/nfl-dgx-case daily 0.75 2025-09-04 https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/0417bd94-10b1-41f1-bd43-88dccc1695da/Mobile-App-Img1.jpg NFL DGX case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.seancrebbs.com/rosy-case-study1 daily 0.75 2025-09-11 https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/a2037f21-158b-45d5-8b98-97b346f7f11a/Review-email.png Rosy case study details - Post sale review emails We implemented a sale review request email that is automatically triggered 2 days after a sale. Because our attendance process captures important shopper information (ie email) we can send this email and collect valuable feedback from shoppers. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/3f9b3d55-955f-4bb3-b29c-d10a8ab184c0/03.png Rosy case study details - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/9b4d4945-7856-4fa9-a1c8-48c96e8385b6/review+page.png Rosy case study details - Easy to share review form We made it easy for shoppers to provide feedback. We prioritized a star rating system that rates their overall experience, while allowing for “open” feedback at the shoppers discretion. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1749678773034-DBY04KAVBY6R3FMQ0XZL/Shoppers-img4.png Rosy case study details - Make it stand out Shopper profiles allow companies to see important details and buying habits for their shoppers. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1749668422665-2WQ4WT2LZW90U58H57DY/Rosy-signup-mobile-img1.png Rosy case study details https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1749668422414-MXYV82WDNP2FRM4BD113/Rosy-signup-mobile-img2.png Rosy case study details https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1749593133686-BWOOJAH49LMCOOZ05S0O/Reviews-header-img.png Rosy case study details https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1749593133515-AMTYG8ALKWCIN6453YDD/Reviews-header-img2.png Rosy case study details https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/06d2132d-d331-4daf-9bd7-5580a53f9f25/Sale-signup-img.png Rosy case study details - Make it stand out Sale signup page — unique sale-specific sale signup (attendance) page for shoppers to get into a sale. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1749679266675-2IXW1SDEFVVTN414QDM3/Shoppers-img1.png Rosy case study details - Make it stand out The shopper list allows for filtering across several parameters, helping companies better understand their shoppers, their interests, attendance patterns, etc.. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/16c1f49b-45b4-488d-be83-01a664e36bcb/Marketing-img.png Rosy case study details - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/efe737ac-282d-42a6-9850-1db7e9bff1eb/07.png Rosy case study details - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/6695cea4-b1cf-4446-b85f-4b1b20adf7f7/08.png Rosy case study details - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/90bbe316-c602-4d25-b571-e00cc3e4d7c6/Rosy-website-navpanel-img1.png Rosy case study details - Default content sections We reviewed hundreds of company (liquidator) websites and noticed some patterns. In particular, we found that navigation and naming conventions rarely differed. So, to make the setup process easier, we created pre-assigned sections. Users can easily change the name, reorder the sections or turn-off unwanted sections. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1749163786328-UQNV97G0KYFY26GJQ8AG/Rosy-website-components-img1.png Rosy case study details https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1749163786788-1SPAB1TAWWC3LMPMJSN0/Rosy-website-components-img2.png Rosy case study details https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1749163847789-G5I1372HUN2NWFYMOU2X/Rosy-website-modals-img1.png Rosy case study details https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1749678772249-1CKO5WU5MSXHY2PQZNX3/Shoppers-img3.png Rosy case study details - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1749147691737-MOLDNFF6E2ZK3HVNP6CX/Website+Builder.png Rosy case study details https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1749147690109-AAGVZBNUAB4UWYRPY2GU/Website+Builder2.png Rosy case study details https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/ee1740d1-d049-4662-999a-991070330971/review-submission-confirmation.png Rosy case study details - More (positive) public reviews The feedback flow is “smart”, meaning that if a shopper leaves a positive review (4 or 5 stars), we prompt them to share that same review on a companies public channels. Shoppers won’t see this if a negative review is captured. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/d7cbb20e-4482-4006-9699-dd610d628bdf/Rosy-website-layout-img.png Rosy case study details - One-page design layout For the first iteration, we built a simple but elegant one-page solution that met the needs of most businesses. Anchor links in the main navigation scrolled people to key sections. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/c0302422-a16f-49f0-977c-dc0ecc5695e2/Rosy-website-designpanel-img1.png Rosy case study details - Design panel - make it yours We didn’t want users to overthink the design, so we created some basic guardrails. To start we provided a light and dark theme with a list of color options for both. The feedback on this control within the design was well recieved. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/29f93bef-9680-4183-b7e6-3a74b3337870/Rosy-website-header-img.png Rosy case study details - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/93f13eef-6cb6-4d0e-b3ac-4cb40536bcbb/06.png Rosy case study details - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.seancrebbs.com/inscope-case-study daily 0.75 2025-09-05 https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/a9197c91-c59e-4c0c-b525-67bb0a459104/copilot-img1.png Inscope case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748471199279-329R7V8QACJ0NKS15ZXC/Navigation+components.png Inscope case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748471218095-K26B0N40S9IGBWLNY4KJ/Workspace+components.png Inscope case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748900518073-FRH5SJ7S78IQK3X5RIVE/image+2.png Inscope case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748900518345-V1N59OSIV54TDEJ23C8Y/image+3.png Inscope case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748900523331-ZK58UPR8OZYZIMJBDNUA/image+4.png Inscope case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748900522618-WWPQSM1FEX077OPSAQPI/image+6.png Inscope case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1748900526082-SUBYRY4701I6ICBQNLBB/image+8.png Inscope case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/2e350db7-6fd2-4c5e-bcf9-0ee68fe54115/Logo-example.png Inscope case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/8b055e49-f9a5-47c4-92e9-14a07b03aa68/Excel-addon-img2.png Inscope case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/9e60cf50-adf0-4c6f-8c94-7749a3536c68/Workspace-drawers.png Inscope case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/823bf1f5-76b9-48f0-a64d-13d0c986ea05/image+7%402x.png Inscope case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/9c48311f-9ce4-48c7-86b5-d2efd3fb4e6b/Inscope-header-image%402x.png Inscope case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/496bb156-9a57-468c-b564-2280a443fbc6/Website-homepage.png Inscope case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/be5e8bf8-a1d7-4164-a387-359f5a63a816/Problem-img%402x.jpg Inscope case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/bcbb6a12-51c9-47d8-aafe-16df05a22e83/Details+page.png Inscope case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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It was important understand how to position the right content at the right time to fans, however the content was always shifting depending on day, week, etc.. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1c8692ad-4612-4888-895a-a236698688db/Home+-+GD+-+Tray+1+Focus+-+PosA.png NFL CTV 2020 case study - Improved content cards The “On now & upcoming” content tray is the primary tray in the app experience. It supports live and scheduled content across different streaming sources and channels such as NFL Network, broadcast and DirecTV. The cards in this tray need to be clear so users can understand what content is available to them and why. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/50467adb-98c8-4864-9f84-19dab00db2e9/4b+-+All+Shows+Grid.png NFL CTV 2020 case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/bafcee26-92e4-4f33-b598-1f7b90933c0c/Team+Detail+-+B+-+NO+association+Copy.png NFL CTV 2020 case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/a814cf72-d396-49ae-972e-e94a8cfb5d9a/CTV-Img3.jpg NFL CTV 2020 case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1756329511269-4JARL872RF66OZ79LN0Q/Game-List-Scroll-FINAL.png NFL CTV 2020 case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1756329510917-F2E3F3NGSBNSDGJ53SAK/Game+Pass+Replay+Selection+Flyout.png NFL CTV 2020 case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1756329519833-FJQXVTRHDAZ328GBAOHX/Games-Season-Dropdown.png NFL CTV 2020 case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1756329523900-M0UIVZLS6XIM6TL9EPLH/Season-Flyout-Menu.png NFL CTV 2020 case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/30022727-37f0-41d6-9671-f51aa0319482/Charts4%402x.png NFL CTV 2020 case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/3f11e73a-cfa3-43c0-a3ae-e90ae7c601b6/Featured+Lander+-+Team.png NFL CTV 2020 case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/07a662d6-7d40-4d22-8200-9c0e82dad320/Settings+-+Signed+In.png NFL CTV 2020 case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/246d584e-6ad7-410d-8357-97c85137ec76/Home+-+GD+-+Tray+1+Focus+-+PosA+LIVE.png NFL CTV 2020 case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1756324979219-276JABR0UVEBIOIEWI2V/Sign+In+-+Email+Complete.png NFL CTV 2020 case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1756324979390-58DNB0Q8I8103HL5J0J6/Sign+In+-+Email+Focus.png NFL CTV 2020 case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1756324981652-AZOXRHKAL07AN884MVPS/Sign+In+-+Keyboard+Dialog.png NFL CTV 2020 case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1756324985759-YV81H31HROU7PSY777R3/Sign+Up+-+Email+Focus.png NFL CTV 2020 case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1756324986398-N2Q9RRMKXQ2BRCGHUG3B/Sign+Up+-+Form+Input+States.png NFL CTV 2020 case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/1756324988957-O7126LWUIZW705GQS4KP/Sign+Up+Complete+-+Create+Account.png NFL CTV 2020 case study https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/8b0ca381-d6f1-4ef9-8ce8-26ec92b61428/Featured+Lander+-+League.png NFL CTV 2020 case study - League view - default The default app experience is centered around the league and its content. Team content will appear here, but the idea is that the league content is at the forefront in this view. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/578971b2-9459-45d2-9cff-87c61bbd7bb2/Home+-+Non+GD+-+Tray+4+Focus+-+PosA.png NFL CTV 2020 case study - Adding more GP content Improving our content strategy was important to drive viewership across the app and into new areas like increasing GP subscriptions. Dynamically surfacing game replays that are timely helped improve consumption. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/91e2a5bf-4da3-4630-9feb-d2c87d38b72b/Shows+-+Tray+2+Focus+-+PosB.png NFL CTV 2020 case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/4c6b8b94-5630-4ab5-81e5-20dd64e219d9/Favorited+%26+Following+Team+Menu+A%2BB.png NFL CTV 2020 case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/7fc2d9da-f528-478c-8013-495d4861d62a/CTV+App-Flow.png NFL CTV 2020 case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/f98deae0-4a8e-47f8-aeb1-b11ce3510c98/Shows+-+Tray+1+-+Pos+A+-+Alternate.png NFL CTV 2020 case study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5755bebb8259b515333e0c0f/de3403f4-9955-49ae-8331-d84fe77d241f/Home+-+Non+GD+-+Tray+2+Focus+-+PosA.png NFL CTV 2020 case study - Giving fans more to watch Fans wanted to have a deeper connection with their team and league. Finding opportunities to promote content in “simple” yet engaging ways helped drive consumption.