Inscope

Inscope is a purpose-built software solution for GAAP financial reporting. Inscope automate time-consuming accounting tasks, and reduces manual tasks by 80%. Our AI-assisted workflows help reduce errors and time spent managing internal and audit feedback.

My role

As the lead UX/Visual designer, I actively crafted the end-to-end product experience through strategy, concepts, and prototypes. I helped lead research and testing initiatives to validate design decisions. I also crafted the Visual Design language and component library for the the product and brand, and worked closely with a small team of engineers through implementation.

Design system and branding

I crafted a new identity and aesthetic for the brand and product. This included an updated color palette, logo, marketing website and assets. I also built a library of components for the product that were used to update and expand the product experience.

Marketing website

Product Dashboard

Building a purpose-built GAAP reporting tool to automate accounting workflows

The challenge

Changing people’s behaviors

In a lot of ways, this is a brand new solution. We are revolutionizing the financial reporting industry by leveraging modern technologies like AI to reduce the time needed to generate audit-ready reports. One of our biggest challenges we faced is getting people to shift established behaviors. Although existing workflows are largely broken, it is what people are used to and that means a lot; change is hard.

Defining the problem

We took several approaches to capture and develop user empathy, but there is an important fact to note: The two founders of Inscope are the user. They founded the company based on the needs and problems they faced as financial controllers and have deep institutional knowledge.

1. Existing solutions are fragmented

Almost every step of the process is manual and requires using software like Google Docs and MS Word, which aren’t designed to support the workflows accountants expect when generating reports.

2. Lengthy and slow feedback cycles

The connected TV experience is vastly different from the visual language that has recently been implemented across the mobile app and web experiences.

3. Reporting requirements are always changing

As the home of football, we need to encourage fans to watch as much content, in particular live games on our properties. Getting fans to authenticate with cable providers will garner more live game views.

Developing user personas

→ User role
→ Demographic details
→ Motivations

Design, test, iterate.

Core features + designs

Designs (coming soon)